Naming of Neighbourhood ISHO, Highly Commended at Transform Awards Europe

Our branding project for ISHO, the new neighbourhood in Timisoara’s centre, was Highly Commended in the very competitive ”Best naming strategy” category at Transform Awards Europe 2017.

ISHO winner at Transform Awards Europe 2017

The brand name is a great trigger for its story, as it is literally the middle of the city name, pronounced „Timishoara”. ISHO transforms a derelict central area in Timisoara into a vibrant new neighbourhood. It is a project of urban regeneration right at the heart of the city, which has become a flourishing business hub and university centre.

ISHO name and slogan

Transform Awards honours the journeys brands make in terms of rebranding, repositioning and brand development. This is the fourth Transform award we have received. In 2015, we won Silver in the Healthcare and Pharmaceuticals category with iMedicare; we were highly commended for the rebranding of Avenor College in 2014 and we won Bronze in the „Best use of copy style/tone of voice” category with Shakespeare School in 2013.

Storience is the branding agency on the side of good brands. Brands for whom commercial success and positive social impact derive from the same business strategy. Founded in 2012 by a team of seasoned professionals, the agency has served over 60 clients and won multiple awards in Europe and the United States. Storience has offices in London and Bucharest.


Other Articles

Tennis player in branded key visual
March 5, 2018
Storience awarded at REBRAND 100® Global Awards for rebranding 30-0
We received Merit Award for the tennis website’s rebranding.
January 25, 2018
Brand Strategist: JD for the Future You
For some, JD stands for Job Description. For us, it stands for Justified Dreaming. So, we won't tell you how you should already be to apply. Instead, we will tell you about what you will become, a mere 2-3 years from now, if you join us: a complete brand strategist.
Article illustration: egg dressed up as a cool kid
January 24, 2018
Why ad planners' next career move could be in branding?
In 2018, the kind of strategy advertising planners are pining for might be happening in a branding agency.
Article illustration: Giraffe sitting on bus
April 10, 2017
We Are Hiring
We are recruiting for our Bucharest office. No job requirements for this job. Not before we meet you.
Adriana Liute
February 14, 2017
Storience repositions itself and specialises in Branding for Good
For branding agency Storience, 2017 starts with a new business strategy and a new brand positioning around Branding for Good.
Illustration: a man with a heart
February 12, 2017
Doing Good as a Competitive Advantage
Companies who design or adjust their business models to pursue both economic gain and social impact are set to win the race. Having this kind of “dual core” is a major avenue for relevant (and lasting) differentiation.
Article thumbnail
October 17, 2016
Open Position: Senior Brand Consultant
We are looking for a Senior Brand Consultant to join and inspire our Bucharest team. This role can lead to agency partnership.
Article thumbnail
August 20, 2016
Brands Face a Game of Thrones
We’re seeing more opportunistic co-operation and co-creation as walls fall down between brands and customers, as well as between competing brands. Any ‘throne pretenders’ face two challenges. One is positioning. The other is power.
Article thumbnail
February 10, 2016
Brand Strategy is a Reference Point for Business
However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path.