Naming of Neighbourhood ISHO, Highly Commended at Transform Awards Europe

Our branding project for ISHO, the new neighbourhood in Timisoara’s centre, was Highly Commended in the very competitive ”Best naming strategy” category at Transform Awards Europe 2017.

ISHO winner at Transform Awards Europe 2017

The brand name is a great trigger for its story, as it is literally the middle of the city name, pronounced „Timishoara”. ISHO transforms a derelict central area in Timisoara into a vibrant new neighbourhood. It is a project of urban regeneration right at the heart of the city, which has become a flourishing business hub and university centre.

ISHO name and slogan

Transform Awards honours the journeys brands make in terms of rebranding, repositioning and brand development. This is the fourth Transform award we have received. In 2015, we won Silver in the Healthcare and Pharmaceuticals category with iMedicare; we were highly commended for the rebranding of Avenor College in 2014 and we won Bronze in the „Best use of copy style/tone of voice” category with Shakespeare School in 2013.

Storience is the branding agency on the side of good brands. Brands for whom commercial success and positive social impact derive from the same business strategy. Founded in 2012 by a team of seasoned professionals, the agency has served over 60 clients and won multiple awards in Europe and the United States. Storience has offices in London and Bucharest.

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